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Southern Comfort in digital drive to young men

LONDON - Southern Comfort has picked WWAV Rapp Collins North to target the youth market with a relationship marketing campaign to raise awareness of the brand.

Customer titles dominate circulation league tables

Customer Magazine, which is distributed free to its digital satellite customers, on 6.1m copies ...

Red Devil turns up the heat on Red Bull with £4m push

will run in consumer magazines such as Heat, FHM and Loaded, backed by outdoor, digital and radio ads ...

Costa returns to Italian roots with poster campaign

with clients including Warner, Mercedes-Benz, Whitbread, Wimpey. The agency then branched out into digital ...

Kellogg holds online vote for Real Fruit Winders

The digital agency Leonardo created the online activity, which will give children the opportunity to vote online, via a free phone number, SMS text messaging or post throughout May. Visitors to the www.realfruitwinders.co.uk website can select one of three possible new flavours: lemon, tropical or raspberry. The winning flavour ...

Guinness uses St Patrick's Day for brand loyalty drive

database have been contacted via a direct marketing campaign through Tullo Marshall Warren and its digital arm, digital TMW. A direct mail pack targeting 300,000 includes a Guinness-branded pint carrier ... by Carlson Marketing Group, which enables customers to create a digital St Patrick's Day band, which they can ...

 

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