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OPEN FOR BUSINESS: Digital interactive TV is here at last. But is Sky’s service really

24 Sep 1999 | by RICHARD COOK

to it as internet lite . They even claimed that Open, the interactive shopping platform on Sky Digital...to it as internet lite . They even claimed that Open, the interactive shopping platform on Sky Digital ... - courtesy, that is, of the supposedly imminent arrival of digital cable? But the debut of digital ... been no marketing effort to alert the 1.2 million Sky Digital Subscribers to the presence ...

REVIEW: Marketing and advertising news in the week’s press

24 Sep 1999 | by LISA CAMPBELL

have access to the equipment needed to receive the new digital services. The long phase-out period ...

Briefs

23 Sep 1999 | by DANNY ROGERS

by an extended campaign in six major London colleges. Music Choice, the digital audio service owned ...

ANALYSIS: Cadbury’s Heroes go into battle with Mars - Cadbury is putting its marketing might behind Miniature Heroes, one of the firm’s biggest brand launches this decade. But as Paul Whitfield asks, will innovative packaging and a sharing

23 Sep 1999 | by PAUL WHITFIELD

promised to boost investment in its established brands as it aims for double-digit growth across its ...

Leo Burnett scoops #10m Zoom launch project for Arcadia

17 Sep 1999 | by JOHN TYLEE

services will also be part of the Zoom proposition. Bant Breen, Leo Burnett s digital ... role in the evolving digital landscape. When you are building an on-line brand there is pressure to move at digital speed. Up to this point, on-line brands have generated awareness but not a loyalty ...

REVIEW

17 Sep 1999 | by CLAIRE BEALE

licence fee for its digital services. The Guardian Microsoft is developing a games console ...

Whitbread boost for web strategy with pounds 1m spend

16 Sep 1999 | by LUCY BARRETT

Whitbread is beefing up its online investment tenfold and is taking a number of its core brands onto the internet as part of a major strategy shift. The brewer has appointed Motive Digital Services and web agency Lateral to develop online campaigns for Boddingtons and Heineken ...

NEW MEDIA: Briefs

09 Sep 1999 | by BEN ROSIER

mapping service. Using digital maps supplied by Navigation Technologies, the company has integrated ...

Somerfield hands pounds 3m ’24-7’ launch to McCann-Erickson

03 Sep 1999 | by LISA CAMPBELL

the phone from 13 September, via digital TV later in the month and by internet from October. The interactive store, accessible through Open s digital TV service, will initially offer a full range ...

HOTLINE

03 Sep 1999 | by JULIAN LEE

Authority is due to announce the winner of the London digital radio multiplex today (Friday). Three consortia are vying for the service: CE Digital, a joint venture between Capital and Emap; SwitchDigital ...

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