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brands, will combine a high level of cover with rebates redeemable against both brands. Digital ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

to the drink by a team of field market researchers with laptops and digital cameras. According ...

HOTLINE

for the pounds 15 million-plus account to launch British Digital Broadcasting. Western International ...

REVIEW: Marketing and advertising news in the week’s press

of communications for Europe, Africa, the Middle East and Asia. Jacobson, who was previously Digital s UK ...

FOR THE RECORD

out on Canalsatellite s digital platform, and should reach more than 650,000 subscribers ...

STOP PRESS

of Electrolux Domestic Appliances. The Digital Television Conference will be chaired by Paul Edwards ...

Carlsberg extends postcard facility to other Websites

digital postcard system at the heart of its revamped Website and extending the system to two of the Web...Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites. The company, which has offered the postcard facility on its own site ...

CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY

Bagot Art director: Joe Kayser Photographer: Bob Sacha (image), Jeff Alexande (digital imaging ...

PERSPECTIVE: Mass media alone can articulate the nation’s emotions

, mass marketing is a thing of the past as the multi-channel, digital media future locks us into ever ...

FOR THE RECORD

unbundling of Sky s channel packages, as well as pay-per view and digital TV....Cable s largest cable operator, has signed an exclusive programme supply contract with BSkyB, threatening the cable industry s own plans to launch a movie channel. The deal is expected to include some unbundling of Sky s channel packages, as well as pay-per view and digital TV. Smirnoff has signed a ...

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