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Stella Artois Cidre to launch weather-activated ad campaign

to digital out-of-home ad spots across the country, automatically turns ad spots on and off based ... above the national average, the Stella Artois Cidre ads will be displayed on digital screens ... Artois Cidre across TV, cinema, outdoor and digital. Andy Logan, marketing manager for Stella Artois ...

Heinz Salad Cream "bring on the zing" by Abbott Mead Vickers BBDO

Heinz Salad Cream has invested 2 million in a new marketing campaign that attempts to put the sauce at the front of consumers minds. The campaign, which was created by Abbott Mead Vickers BBDO, runs across print, radio, outdoor, digital and experiential channels. The print ads are inspired by pop ...

5 Gum "taste intense" by Billington Cartmell

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint ...

Florette to run ads when the sun shines

, press and digital during May and June. Up to 60% of the campaign will be weather-dependent, with other ... , to target consumers when the weather is best. The digital and social media campaign will also use geographic ... ad will air around family programming on ITV, Channel 4, Channel 5 and on digital channels, with a 40 ...

Lucozade unveils 'powered by glucose' spot

. It is part of Lucozade s Yes campaign and will be supported by outdoor, press, digital and in ...

Arif Durrani: Amscreen captures our attention outdoor

, with annual revenues nearing 1 billion. Almost a fifth of these revenues were generated by digital screens ... consider ourselves ahead of the game in terms of digital screens." He adds for good measure: "When you ...

Finlandia "to the life less ordinary" by Wieden & Kennedy London

Finlandia vodka has unveiled a global campaign by Wieden Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia ...

Heineken to use fans photos for Olympic activity

Throughout the Olympic and Paralympic Games, Heineken will ask fans to upload photos celebrating the Olympics. The best pictures will be displayed at JCDecaux s Transvision digital screen at Charing Cross ... by MediaVest with creative work by Iris London, digital outdoor screens throughout London Underground and rail ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Cadbury Dairy Milk 'Helium Bubbly' by Fallon

Two videos, a video blog about the product and "amateur" footage of the floating bar were released and seeded via the Cadbury social community. Digital posters featuring the "new" bar appeared at national rail stations. The activity forms part of the "Joyville" campaign. ...

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