Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
will include ITV2 branding on 'Spots V Stripes' digital activity and events, the creation of a 'Minute to Win ...
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Former Mindshare exec launches Getlunched network
16 Apr 2012 | by Arif Durrani
Matt Bandy, a former digital strategist at Mindshare, has launched a social-business networking
Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg
31 Dec 2008 | by Hadassah Nymark
consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...
Co-op's launch of a media centre signals a shift in advertisers' focus to in-store work
15 Jul 2008 | by Jeremy Lee
Last week, The Co-operative Group opened a media centre (Marketing, 9 July) to provide campaign planning across its media channels, which include digital screens, in-store radio, direct mail ... Live, to live up to their promise. He also points out that the explosion of digital in other outdoor ...
Posterwatch: Coca-Cola - 'Refreshment'
17 Aug 2005 | by Kate Fitzgerald, Head of outdoor, MediaCom
. Digital platforms, meanwhile, provided innovation at theme parks and festivals. This campaign ...
Outdoor: Popular Posters
22 Jul 2005
director at JCDecaux, recommends devoting time to testing. "We can make a digital print of a poster and put ...
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