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Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

, press and digital during May and June. Up to 60% of the campaign will be weather-dependent, with other ... , to target consumers when the weather is best. The digital and social media campaign will also use geographic ... ad will air around family programming on ITV, Channel 4, Channel 5 and on digital channels, with a 40 ...

Weetabix "sibling rivalry" by BBH

11 Mar 2013

spots will run for four weeks and are supported by digital activity including a Mumsnet partnership ...

Rekorderlig cider creates Swedish school campaign

21 Aug 2012 | by Nick Batten

on the internet, in cinemas and digital channels. Follow @nickbatten2 ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

ITV signs up Pepsi for Shazam-enabled ad in BGT final

10 May 2012 | by Matthew Chapman

's Go' track by Calvin Harris, featuring Ne-Yo. Tiffany Welsh, Pepsi Max UK digital manager, said ... of digital trends". Mindshare devised and brokered the Pepsi Max deal. Cadbury's will integrate Shazam ...

Oasis to sponsor ITV2's Celebrity Juice

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The sponsorship starts tomorrow (9 February) when the show, which stars comedian Keith Lemon alongside presenters Holly Willoughby and Fearne Cotton, will return for its seventh series. The deal will be supported by digital activity on Facebook. The sponsorship package, negotiated by ITV Commercial ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

content on TV has been hyped-up for years, but generally has been confined to smaller digital channels ...

Cadbury Dairy Milk to sponsor Glee on Sky1

22 Sep 2011 | by Sophie Maden

seconds. Glee s previous two series have been broadcast in the UK by Channel 4 digital channel, E4 ... s integrated campaign will include television, events and digital media, with extra support on-pack and in ...

Tilda rice experiments with product placement around Zee

26 Aug 2011 | by Maisie McCabe

Tilda, the basmati rice brand, is to be the first advertiser to use digital product placement...In the first activity following the deal, MirriAd has used its digital software to add the UK design of packets of Tilda basmati rice into 10 episodes of the Zee TV soap Pavitra Rishta , including tonight s episode. No agencies were involved in the deal, which was negotiated between Zee and Tilda ...

Cadbury signs deal with ITV to lift Spots V Stripes

09 Jun 2011 | by Maisie McCabe

will include ITV2 branding on 'Spots V Stripes' digital activity and events, the creation of a 'Minute to Win ...

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