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Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

is holding a global pitch in order to find an agency to create a new digital platform for the Heineken beer ... smarter, not harder [infographic], The Wall Why digital marketing strategies fail, The Wall Top ...

Trading places: this week's people moves

Hale , former digital creative director at Fallon , as its first digital creative director ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

Hegarty) Highly Commended Digital UK and Switchover Help Scheme EMPLOYEE ENGAGEMENT ...

Unilever tops 2012 Marketing Society Awards nominations

/Engine Switchover Help Scheme Digital UK The Art Fund 101 London Long-term marketing excellence ...

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

Domino's Pizza calls digital and direct marketing review

Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...Domino's currently works with Big Communications on its advertising, but it is unclear how the review for the digital and below-the-line work will impact on this relationship. Simon Wallis ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...

Taco Bell 'football derby' by DraftFCB

As the city's footballing rivals prepared to face each other in an FA Cup third-round tie, Taco Bell aimed to provoke their fans. The outdoor campaign featured digital six-sheets and adbikes to reach football supporters in the city centre, travelling to the match and near the grounds. ...

Trading places: this week's people moves

and digital brand agency Reprise UK. Kalinski will manage the London office of the company, which is part ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...153 Digital Cortex 2785 154 IAB Blog 2783 ... Digicynic 1832 194 Digital connections 1817 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...13 Digital Buzz 25354 14 Edward Boches 23585 ...

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