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Arnold Amsterdam creates drug cookbook for Stüssy's spring line

created the 'Baked' cookbook. Doug Hancock directed the videos through Darlings Amsterdam. The digital ...

Jouning maps out Condé Nast's digital future

Condé Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital...Jouning, who became Cond Nast s digital director in January 2010, says growth has been fuelled ... of digital as a suitable advertising platform among luxury brands. "Digital of two years ago was a bit ... print magazines want a digital conversation as well, and they are beginning to spend sizeable amounts ...

House of Holland opens 'pop up' eBay shop for London Fashion Week

dubbed a "digital pop-up store", as part of the online auction house's partnership with the British

Nivea deodorant in tie-up with Asos

wider digital strategy, making full use of all Asos's touchpoints, including the Asos magazine ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Levi's appoints Wunderman as first global digital agency

Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative...Levi's has worked with Duke/Razorfish on its digital work. A spokesperson at Levi's said: "We ... and operational efficiency, make them the ideal partner to build upon the brand's momentum in the digital arena ... languages via digital, print, outdoor, film, TV, in-store and internal marketing communications. However ...

Maxus picks up online media account for Bench clothing

with their expertise and already we have seen improvements in our digital marketing capabilities. "We look forward ... digitally which now accounts for over 30% of our billings." The awarding of the online account is a ...

Karen Millen recruits ecommerce director to spearhead global web expansion

to support our overall expansion strategy. "With her digital and brand innovation credentials, Lynn ...

John Lewis to introduce online fashion magazine

, and wardrobe-planner tips. Both the digital and print magazine are produced by customer publisher John Brown ... spring campaign , created by Adam Eve, last month. The arrival of the digital magazine comes soon after FMCG giant Procter Gamble's launch of a digital beauty magazine . ...

Ted Baker launches Twitter styling studio

NEW YORK - Fashion label Ted Baker London has partnered with digital agency the Guided Collective...don't get paid for their labour of love. "As fashion grows in the digital sphere, our opinion ...

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