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Jouning maps out Condé Nast's digital future

Condé Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital...Jouning, who became Cond Nast s digital director in January 2010, says growth has been fuelled ... of digital as a suitable advertising platform among luxury brands. "Digital of two years ago was a bit ... print magazines want a digital conversation as well, and they are beginning to spend sizeable amounts ...

Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ... .co.uk, said: "Look What I m Wearing will enrich Look s digital experience and sits perfectly with our ethos ... numbers to look.co.uk as it becomes the must-visit digital style destination." ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

John Lewis to introduce online fashion magazine

, and wardrobe-planner tips. Both the digital and print magazine are produced by customer publisher John Brown ... spring campaign , created by Adam Eve, last month. The arrival of the digital magazine comes soon after FMCG giant Procter Gamble's launch of a digital beauty magazine . ...

Grazia launches London Fashion Week campaign

secured advertising space on Spectacular Digital Screens owned by CBS Outdoor and Ocean Outdoor ... by digital and point-of-sale activity that will run beyond the two-week outdoor campaign. Westfield ...

Stylist launches website with daily content

and will go live on Thursday. Previously, Stylist.co.uk existed only as an exact digital replica ... and additional regular updates. A digital replica of the magazine also remains accessible online, so readers can ...

Dazed Digital targets 20k eyeballs for 'reactivation'

The 'reactivation' of Dazed Digital is being backed by a social media campaign, with the magazine hoping its 140,000 Twitter followers and 75,000 Facebook fans will engage to relaunch the site. Dazed, founded by Jefferson Hack and Rankin, said it is "the first UK online publisher to launch a cutting ...

Tissot debuts augmented reality campaign for latest range

use of print and digital." ...

Fashion magazines are losing ad revenue and readers

particularly badly hit with some titles suffering a double-digit percentage drop in ad volumes over the past ...

Next to produce in-shop magazine

-out of the title with digital activity and regular customer emails, in a strategy similar to that adopted by rival online retailer ASOS. It has bolstered its digital team in preparation for the move. In a move away from ...

 

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