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Nissan's soaring sales: the strategy behind the success

, with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...

Audi presents brand manifesto in global campaign

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

Toyota launches YouTube car configurator

The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Honda hands online relaunch brief to LBi

previously worked with Collective on its UK digital advertising. This relationship is expected to continue ...

Honda seeks social media agency to create 'fun' online presence

Honda is seeking a digital and creative social media agency that can work alongside the in-house team to create a fun and energetic online presence. Tara Berry, social media and PR comms ... services, marketing, PR, sales and aftersales to implement the new digital strategy and develop creative ...

Honda UK chief Martin Moll on boosting lacklustre sales

basis. To that end, the brand is in the early stages of developing a personalised digital platform ... on Hyundai, Nissan and Toyota. Develop a personalised digital marketing strategy , without compromising ... in print, outdoor and digital activity. A Civic smartphone app, designed by Nexus/H, allowed potential ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing ...

Land Rover launches Discovery 4 spot

, which includes print and digital ads, aims to show that drivers of the Discovery 4 live more interesting ...

 

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