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CREATIVE STRATEGY: Direct mail roars back to life for Porsche

17 Aug 2012 | by Simon S Kershaw

Financial services advertisers in particular have not fallen out of love with 3D print even as they ve embraced all things digital. Recently, I ve been working on the launch of a new suite of credit ... , personalisation and digital printing is indeed potent. I ve never driven a Porsche, but my first experience ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

 

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