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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

the official singles chart. ( Marketing, Monday 10 December ) Microsoft installed interactive digital ... for advertising, LBI for digital, OgilvyOne for direct and PHD for media. ( Marketing, Tuesday 11 December ... named its agencies of the year as BBH for advertising, Work Club for digital, OgilvyOne for direct ...

Trading Places: this week's people moves

Digital , to replace Clive Record as head of screen. Boxall will be responsible for buying space across TV and digital display. ( Media Week ) PR Apple has poached Vimeo 's European head of PR ...

Driving to the digital future

their Facebook friends which cars they want. Audi has also used the power of digital to become the first brand to open a digital showroom , which uses digital presentations to showcase the car, rather than displaying actual cars. There is no doubt that digital will be heavily involved in shaping the future ...

CREATIVE STRATEGY: Direct mail roars back to life for Porsche

Financial services advertisers in particular have not fallen out of love with 3D print even as they ve embraced all things digital. Recently, I ve been working on the launch of a new suite of credit ... , personalisation and digital printing is indeed potent. I ve never driven a Porsche, but my first experience ...

Trading places: this week's people moves

Hale , former digital creative director at Fallon , as its first digital creative director ...

Trading places: this week's people moves

promoted to head of broadcast and Lorna Cheetham to head of digital operations, and Glyn Shadwell has ...

Appointment to View: How the AA made its own horror film trailer

Filmed in a house in Putney and with inspiration from horror films such as 'The Blair Witch Project' and 'Paranormal Activity', the AA s new ad was shot on a digital 16mm lens camera in just 12 ... was created with various special effects. The process started with a series of digital "organic mattes ...

 

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