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Chrysler re-launches with £10m Super Bowl campaign

-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ... White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

Agencies line up for Maserati CRM business

and marketing by targeting smartphone users in a digital drive to promote its GranCabrio model. The four ...

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...

Unleash the power of production

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...

Digital's future is in the past

past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...

Generation why?

Controlling communications used to mean controlling the agenda until digital changed all.... Controlling the comms meant controlling the agenda. Until digital came along and changed everything. The point ... instance. It will be digital product. Don't just inspire people to be better sportsmen and women. Help them, digitally. Pharma companies can now deliver tools and platforms that help manage disease through ...

Confessions of an internet adman

at the heart of our digital future...clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk ... of the most dynamic and exciting areas of the digital business. Bear with me. First, TV's demise has been ... Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...

Not rules, but tools

Imagine how powerful the reams of data that digital marketing generates could be if made available...in this industry - especially the digital community - spurned some of this great culture of testing: people became ... fools - they're tools." What's all of this got to do with digital? We think this experimental line of activity is even more powerful in the digital world than in the analogue one. For a start, in digital ...

 

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