Audi latest campaign pushes 'style and substance' message
09 May 2013 | by Alex Brownsell
, rolls out from tomorrow. The campaign will also include print, radio and digital activity. Kristian ...
by outdoor, digital, mobile and experiential executions. It was created by Martin Cox and John Sutcliffe ...
, rolls out from tomorrow. The campaign will also include print, radio and digital activity. Kristian ...
The tagline, "Do more new", aims to reflect a driver s desire to seek out new and exciting experiences. The TV work shows a man driving his CR-V through a portal that mysteriously opens up in a house. It breaks on 22 October and is supported by print, outdoor and digital. The soundtrack is To Heal ...
The work demonstrates the brand s position as the number-one digital destination for buying and selling new and used cars for more than three decades. It launched on 7 September and builds on the "storytelling" digital campaign that broke earlier this year. ...
by Adam Berg through Stink, with animation by the Hollywood digital effects house Digital Domain. ...
Written by Dan Gorlov and Rachel Le Feuvre at Dare and directed by the comedy director Martin Granger, the ad broke on 13 August, with a second TV spot planned for later in the year. The advertising will be accompanied by additional content in print, point-of-sale, a viral film, digital ...
Three 30-second TV spots will run from tomorrow (21 July) and will be supported by a national print and digital campaign until 10 September. The campaign targets new car buyers, but aims to make the general public rethink the price of Volkswagen cars. The ads include the strapline 'unbelievable value ...
Audi has opened the first of its digital showrooms in London's Piccadilly Circus....Visitors to Audi City can digitally select their vehicle from millions of possible configurations and view it in realistic 1:1 scale on huge screens. Razorfish designed and delivered the "multi-touch tables", which allow people to choose their model. The work was written by Rolf Borcherding and art ...
The TV ad features the GS driving on a "million-mile" journey, travelling through varied and ever-changing landscapes. The campaign will run across European TV, digital channels and social media. It also features the Million Mile Story website which, through photography, tells a collection of amazing stories about ...
. The campaign, which is supported with print, digital display, direct mail and social media activity, carries ...