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Brand Health Check: Kodak

27 Oct 2011 | by Matthew Chapman

The veteran imaging brand is struggling to keep up with digital developments..... It has arrived at this juncture after failing to adapt quickly enough to the shift to digital imaging, a ... Easyshare photo frame last Christmas. It's the antithesis of everything a digital technology brand should ... of it and it can do only one thing. Kodak's competitors appear more in touch with the digital age, with products ...

Nike introduces non-stop runner

25 Oct 2011 | by Sara Kimberley

's digital and social media channels, as well as Facebook, Twitter and YouTube. A series of Never Stop ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market

14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference

to the digital world. 'The numbers for overseas travel are way down on three years ago, but the one thing ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...

Appointment to view: Behind the scenes of the Velvet 'tissue zoetrope' ad

13 Oct 2011 | by Georgina Brazier

to cut out individual images, which were then layered up to create a scene. A digital storyboard ... for every one they use. The ad was created by Fallon London and ran from 1 October. A digital media ...

Lean Mean Fighting Machine wins Domestos global digital account

12 Oct 2011 | by Sarah Shearman

Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its...Lean Mean Fighting Machine will lead the digital strategy and produce digital creative campaigns across Domestos' 35 global markets. Unilever invited Lean Mean Fighting Machine to pitch for the business, following the launch of its "flush tracker" campaign for Domestos in December last year ...

Sony UK hires Cake to add focus to social media offering

11 Oct 2011 | by Matthew Chapman

disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...

MEC lands £10m Bupa media task

06 Oct 2011 | by Katherine Levy

, while Carat Manchester looked after its digital business. The review, which was handled ... the appointment last year of OgilvyOne to handle its digital and direct marketing activity. WCRS handles the brand ...

 

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