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LG launches Scarlet range with fake TV series drive

flows like a red dress. The campaign includes PR, digital, TV and cinema advertising, print, outdoor and social networking. The digital and social networking work includes pre-reveal and post-reveal websites ... -president of brand marketing at LG Electronics digital display company, said: Brand marketing now is all about ...

Grey market includes poverty and wealth

the internet. 70% have a mobile phone, and 46% have access to digital TV. About one in four people over 50 ...

Coldplay jumps on free music bandwagon

digital release on May 6. Coldplay is following similar moves from other bands who are breaking from ...

HMV set to launch social networking site

for video and music downloads. Tesco Digital will offer 3.3m songs and by the end of the year ...

Toyota sponsors ITV1's mystery drama strand

movie sponsor for the station s digital channels. Carling will sponsor more than 600 films over a 12 ...

PC World set for magazine debut

The magazine will highlight the importance of digital technology in everyday life and feature real-life photography alongside interview-style editorial. In addition to the lifestyle elements, the title will focus on a variety of hardware and software products from different manufacturers that are available ...

Web lowers cost of brand-funded content but quality remains an issue

that advertisers are seizing the opportunities presented by the growth in digital media, which has significantly.... Advertisers are shifting from renting a broadcaster s audience to becoming media owners. Digital media has ... Hegarty to create a branded channel, which launched in 2005 across a variety of digital platforms ...

Jamie Oliver eyes wider web reach

-up. Splendid secured the account following a pitch. Web development and digital strategy was previously handled ...

Fallon releases Sony 'Foam City' ad

will be uploaded to an online database and is accompanied by a digital campaign that focuses on the technologies ... Marketing Communications Europe Brief: Unite Sony s digital camera brands under one umbrella campaign ...

The Work: New UK campaigns: 11 April 2008

: Dominic Woolfe Digital agency: Ramp Industry Editor: Simon Allen Post-production: The Moving ...

 

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