£4 million UK digital advertising account....The world s fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops. Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...
-Thompson head of digital at relationship marketing agency Hicklin Slade Lecky-Thompson s role is to introduce a digital vein across the whole agency. He spent two years as head of new media at First Leisure, where he ...
29 Jan 2008
| by Helen Edwards
s reputation through the comments they make in online forums and other digital channels. So, if they have a bad ...
29 Jan 2008
| by Nicola Clark
altogether. MBNA has already increased its focus on online activity and is drawing up a roster of digital agencies. Last year, it reviewed its digital media buying account, handing the task to BLM Quantum ...
25 Jan 2008
| by Clare O'Connor
traditional media relations with digital and viral campaigns. The agency won following a three-way pitch ...
will be digital. The six-strong PR team will be led by Van Raalte, with the separate digital campaign to be run ...
.com s advertising, digital marketing and media buying agencies to keep campaigns consistent. The brand faces tough ...
25 Jan 2008
| by Staff
The company, which owns brands that include Hastings Direct, Equity Redstar and Equity Insurance Brokers, currently uses Story to produce its DM. The agency will repitch for the business. The winner will create DM campaigns and some digital communications across all of IAG s UK brands. The company owns a ...
25 Jan 2008
| by Ian Darby
Broadcasters indicated total TV ad revenues, which were down by 2 per
cent in both January and February, could slide by at least a similar
amount during March. One sales director predicted a "double-digit" drop
in March, but rivals dismissed this as "exaggerated". Even a fall of 2 per cent across the first ...
25 Jan 2008
Production company: Another Film Company
Exposure: TV, press, digital
2. FIRST CHOICE
Project: Arms full ...
activities, regional elements and digital. Eulogy account director Christie Palmer said that the agency ...
18 Jan 2008
The interactive marketing group Syzygy has acquired an 80 per cent stake in the digital agency Hi