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The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

merchandise, and in film and digital material. Kraft uses celeb chef Kraft has signed up Italian chef Aldo ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

. With digital print, such insights can easily be fed into the production run. 'Consumers take about three ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

alternatives'. Ian Cruickshank, head of direct and digital at Billington Cartmell, echoes Allan's view ... David Laybourne, managing director at REAL Digital. 'While some organisations are starting to recognise ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...

Lloyds TSB unveils direct pushes for Corporate Markets division

06 Jun 2008 | by Jacquie Bowser

, said: "This revolutionary marketing solution fuses traditional post and digital media, enabling ...

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

for traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ... marketing industry is quietly continuing its digital revolution, generating one-to-one relationships ... of digital media is irreversible. Technology has enabled us to do the things we have been on about for 20 ...

Starcom wins $250m Bank of America account

25 Mar 2008 | by Staff

The account was previously held by Omnicom agency Prometheus, with Universal McCann and digital agency Avenue A/Razorfish also pitching for the work. Starcom, part of Publicis Groupe, will run the business from its Chicago office and work with creative agency BBDO, Hill Holliday on the account ...

Endsleigh hands digital account to Inbox

17 Mar 2008 | by Alex Donohue

LONDON - Endsleigh Insurance has appointed Inbox as its digital marketing agency, as part...to become more digitally focused, and described online as its primary pipeline for business ... , combined with the capability to deliver on a sound digital strategy that will help us meet our objectives ...

RMG unveils digital drive for HSBC-backed China exhibition

14 Mar 2008 | by Alex Donohue

LONDON - RMG Connect has created a digital campaign for HSBC, promoting the global bank...The digital campaign work features an interactive banner depicting a fortune cookie under the headline, Chinese? . The banner tells viewers the fortune cookie is an American invention, before ... of challenging stereotypes, we ve created a digital and ambient campaign that pushes public perceptions. RMG ...

Profero scoops MyLotto24's £4.2m digital account

16 Jan 2008 | by Jacquie Bowser

Profero to handle its £4.2m digital media account....Profero won the pitch against five other shortlisted digital agencies and will be responsible for all online media planning and buying duties for MyLotto24 in the UK. MyLotto24.co.uk offers bets ... service digital capabilities. Tipp24 AG has around a 60% market share in Germany. It also operates ...

 

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