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Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including

Foreign exchange Fairfx.com selects MBA and PHD

The agencies were appointed following a pitch process and will work on a campaign to run across TV, digital and social channels. Fairfx.com, which competes with the likes of Travelex and the Post Office, previously created its advertising in-house. Ian Stafford-Taylor, the chief executive of Fairfx.com, said ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account.... Zurich has not previously had a dedicated digital shop. Michael Roth, the chairman and chief executive ...

Confused.com turns to Ogilvy for integrated comms

. Michael Darragh, head of digital and content at Ogilvy, will lead the account, reporting to Confused ...

Dan Sherratt, Gocompare.com

Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What ... to measuring campaign success early in my career, which went hand-in-hand with digital. Q: Describe your ...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

of branding. I can't bear to watch Premiership football as there is so much branding, digital screens ... , but we built the capacity internally with little reliance on agencies." Mind the digital bandwagon ... were guilty of doing digital for the sake of it, rather than actively improving their sponsorship ...

Direct Line Group to create in-house digital agency

Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims...The insurer, which owns the Churchill, Privilege and Green Flag brands, is hiring digital specialists to join the team, which will develop its proposition across digital, mobile and social channels alongside the marketing team. Positions currently being advertised include head of digital performance ...

MasterCard promotes Beyoncé VIP tour experience

MasterCard has launched a digital marketing campaign offering cardholders the chance to watch music...will appear in print, digital and social channels, while MasterCard has also produced a 30-second video ...

William Hill appoints Mr. President for social media

William Hill, the bookies, has appointed the digital agency Mr. President to oversee its social...business, and this appointment is all about helping us to get better at reaching our customers in digital ...

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