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Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships with charities that complement your brand will generate more mutual benefits than a one-off link

25 Mar 1999

is launching a free-to-air digital TV channel - with the working title of The Community Channel - which ...

Media: Briefs

18 Mar 1999 | by ANNE-MARIE CRAWFORD

that allocates points to each terrestrial digital programme service. The guidelines establish the points system that places a limit on the digital programme services any one company can provide ...

NEW MEDIA: Lynx promoted on web

11 Mar 1999 | by ALEXANDRA JARDINE

brand range, Lynx Voodoo. Banner creatives and planning and buying were handled by digital marketing...Elida Faberge has begun an online campaign to promote the latest addition to its Lynx Deodorant brand range, Lynx Voodoo. Banner creatives and planning and buying were handled by digital marketing communications company Modem Media Poppe Tyson. ...

 

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