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decisions - up to 50 per cent depending on who you listen to - will be researched on digital channels ... Today's under-16s might be second-generation digital natives, but they're the first group to have grown ... build, retain, monetise and monitor digital communities. Established for over a decade, our ...
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a...their communications - are becoming more comfortable with the opportunities provided by the use of digital media ... digital programmes. But while digital has created a vibrant communications opportunity for brands ... , digital PR is not the silver bullet' of the communications sector. It may upset dedicated digital ...
, but despite all the hard work, this remains the biggest challenge for our sector. The rush to digital is another challenge. There is no doubt that digital channels and social media are at the heart ... to the best effect, not the be-all and end-all. A successful digital strategy works alongside real ...
SPONSORED FEATURE - The brands that will thrive understand the best way in which to use digital...behave in digital and social media?' In answering this question, there is one truth that cuts across variables - namely, that brands should use digital platforms in the same ways, and with the same open heart ... strategy and guidelines. Be hands-on. We run Digital PR Acceleration training for clients, as a quick way ...
to be the topic that gets more column inches, radio and TV chatter, tweets and digital down-loads, delivering ... is a TV ad. They are hard-wired to think that way. Even digital agencies are steering themselves to coming up with purely digital executions. Constraining thinking in this way is bound to mean weaker ...
in the digital age. Last week, after a long and courageous battle, my washing machine gave up the ghost. So ... of conversing with influential consumers extends beyond dig-ital channels, and is something that we have ...
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