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The Big Digital Debate: The Panel

24 Nov 2010

The Big Digital Debate pannel - Who is who Sarah Power, marketing director, Burger King, UK ... whilst at BT was taking to market a digital content micropayments service and given the much lower ... as managing director five years ago, where one of his first tasks was to integrate 25 seasoned digital ...

The Big Digital Debate: In pictures

24 Nov 2010

A selection of images from the Big Digital Debate showing panel members and delegates during...Return to the Big Digital Debate home page ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ... will benefit from digital technology and trends present and future. Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

Controlling communications used to mean controlling the agenda until digital changed all.... Controlling the comms meant controlling the agenda. Until digital came along and changed everything. The point ... instance. It will be digital product. Don't just inspire people to be better sportsmen and women. Help them, digitally. Pharma companies can now deliver tools and platforms that help manage disease through ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

at the heart of our digital future...clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk ... of the most dynamic and exciting areas of the digital business. Bear with me. First, TV's demise has been ... Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

Imagine how powerful the reams of data that digital marketing generates could be if made available...in this industry - especially the digital community - spurned some of this great culture of testing: people became ... fools - they're tools." What's all of this got to do with digital? We think this experimental line of activity is even more powerful in the digital world than in the analogue one. For a start, in digital ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

in common? They were digital, participatory ...? Blah blah blah you say, but before you protest that we live in a post-digital age and declare the digital agency dead, let's see what we've learnt along the way ... , we were asked by the V A to help promote the UK's first ever digital art exhibition, "Decode: Digital ...

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