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While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ... of age in the past two years. 'There's obviously a macroeconomic picture of a move to digital from ... Clarke, chief creative officer at digital agency LBi. Ironically, the increasing refinement of brands ...
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing ... -out decision-making. 'Prevarication and procrastination have become the norm; digital project spend now ... of Digital Marketing Group (DMG). This indecision has been compounded by the conflict between the need ...
operator T-Mobile also pumped up its budget, to back its growing focus on digital and viral marketing ... . Yet, as Robert Horler, founder of digital agency Diffiniti, says: 'The unfettered growth of online ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over ...
spearheading the use of the medium. Our digital spend has increased. It now accounts for a larger proportion ... still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ...
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges...companies by 36%. Many organisations have been switching part of their marketing budgets to cheaper digital ... cannot easily be duplicated. Even converts to digital recognise that mailing still has an important part ... be explained by brands that had gone overboard in their enthusiasm for digital now switching back. New media ...
