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The Joy of Problems drives Honda forward

work. Activity: A "Problem Playground" invited them to solve simple puzzles, with digital ... and technology areas of sites including Yahoo and AOL. Offline activity hit commuter routes, including digital ...

Mercedes-Benz goes mobile to sell used cars

Challenge: The proliferation of digital media means car buyers increasingly access information

MySpace audience drives Intel music campaign

Strategy This was based on the insight that digital musicians are tech-savvy, pragmatic and generally aged ... single in Universal Music's studios - this is out now on iTunes and all major digital music stores ... MySpace users. Alastair Little, senior digital communications manager, EMEA, Universal McCann ...

Colour of Magic campaign charms viewers

, within four pillars in the station. Digital and static posters, plus banners on pillars, were used ...

Brylcreem aims to be cool again

Client: Sara Lee Household Body Care UK Agency: Manning Gottlieb OMD Planner: Rachel Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition was devised to target MySpace users, with the aim of recruiting an unknown singing star and a band, who would ...

Brand Barometer - Sony camera ad clicks the right boxes

and its new digital single lens reflex camera brand, while showing a moment that photographers might wish ...

 

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