Mercedes-Benz goes mobile to sell used cars
14 Oct 2008 | by Paul Capleton
Challenge: The proliferation of digital media means car buyers increasingly access information
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work. Activity: A "Problem Playground" invited them to solve simple puzzles, with digital ... and technology areas of sites including Yahoo and AOL. Offline activity hit commuter routes, including digital ...
Challenge: The proliferation of digital media means car buyers increasingly access information
Strategy This was based on the insight that digital musicians are tech-savvy, pragmatic and generally aged ... single in Universal Music's studios - this is out now on iTunes and all major digital music stores ... MySpace users. Alastair Little, senior digital communications manager, EMEA, Universal McCann ...
, within four pillars in the station. Digital and static posters, plus banners on pillars, were used ...
Client: Sara Lee Household Body Care UK Agency: Manning Gottlieb OMD Planner: Rachel Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition was devised to target MySpace users, with the aim of recruiting an unknown singing star and a band, who would ...
and its new digital single lens reflex camera brand, while showing a moment that photographers might wish ...