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Demand for free services creates opportunity for brands

The agency's new report highlights structural change in business economics and shows how consumer demand for free online services has an impact beyond the digital market. It examines the expectation ... videos on VideoJug. Free will be the dominant metric of the digital world and brands that are willing ...

Sports fans move to interactive media says EIAA

New research from the European Interactive Advertising Association (EIAA) shows that digital media...via social networking sites and they are also more likely to have digital technology in their home ... Europe, AdLINK Group, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS ...

Social media consumption challenges traditional media

The global survey notes that in South Korea - "the market that's leading the world in digital ... digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents ... % Podcasts are now mainstream digital content, listened to by 48% "Social media is a mass medium ...

European broadband continues to grow

of digital lifestyles, service providers have begun to focus on providing interactive communication services ...

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

broadcasters. In order to remain competitive, digital TV players will need to utilize effective technological ... -platform distribution. Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe There were around 149.5 million households subscribing to a digital television service ...

Survey highlights Digital TV Switchover confusion

An online poll indicates high percentage of viewers not ready for the UK digital TV switchover...to see how well the Government s Digital Switchover message is getting through. Within three weeks ... -off, but 39% are not yet ready. Some 9% of respondents responded with the statement What is the Digital Switchover?. FrequencyCast is an Internet-based radio show that covers UK Digital TV. Listeners ...

 

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