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On the Campaign couch

digital-age questions, I think we might achieve a little clarity by rewinding to analogue days. If you ...

Think BR: Finding smarter ways of working

and budgets reduced across the board, with the unsurprising exception of digital. However, it must ...

Think BR: Six provocations to make planning relevant again

obsolete (usually written by digital folk with no deep background in marketing to speak of). Well run ...

Think BR: Marketers need help

Constant training and updates are required to master the integration of digital into the media mix...fast-evolving digital channels. It gets worse the higher up the company you go. Fifty percent ... is transferable to new digital channels. We estimate that advertisers currently spend about 65% of their time trying to understand, integrate and implement digital activity. Given the lack of knowledge highlighted ...

Welcome to The Annual 2012

categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency of the Year, a ... that we were perhaps on the brink of having to surrender tags such as advertising agency and digital ... illustrate how far apart those two agency models were and, in many cases, still are. The digital ...

Think BR: Brand salvation is in curation

The answer to digital disruption can't be to do more things in more channels, writes Christian...how digital and social are changing the way that consumers are consuming media. In my experience ... is no longer possible in digital media because a brand s marketing sits alongside the real experiences ... of creating a more holistic and always on approach to marketing. Advertising, CRM, digital, insight ...

Think BR: Exploring effectiveness

in driving effectivieness, Engaging Stakeholders, TV Digital working together, 21st Century Measurement ...

Maybe technology can solve adland's financial problems

I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although ... . This seems obvious, but it s still a relatively unusual theme in the old media/digital media conversation ...

If industry can avert a talent crisis, we know who to thank

s embracing of the digital age and removal of the "gr" from their "grad scheme"). We also seem ...

How many rolls of the dice left for McCann?

double-digit slide since Brien took over. Blame recession-driven fee reductions and the loss of business ...

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