Think BR: Finding smarter ways of working
15 Jan 2013 | by Simon Guest
and budgets reduced across the board, with the unsurprising exception of digital. However, it must ...
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digital-age questions, I think we might achieve a little clarity by rewinding to analogue days. If you ...
and budgets reduced across the board, with the unsurprising exception of digital. However, it must ...
obsolete (usually written by digital folk with no deep background in marketing to speak of). Well run ...
Constant training and updates are required to master the integration of digital into the media mix...fast-evolving digital channels. It gets worse the higher up the company you go. Fifty percent ... is transferable to new digital channels. We estimate that advertisers currently spend about 65% of their time trying to understand, integrate and implement digital activity. Given the lack of knowledge highlighted ...
categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency of the Year, a ... that we were perhaps on the brink of having to surrender tags such as advertising agency and digital ... illustrate how far apart those two agency models were and, in many cases, still are. The digital ...
The answer to digital disruption can't be to do more things in more channels, writes Christian...how digital and social are changing the way that consumers are consuming media. In my experience ... is no longer possible in digital media because a brand s marketing sits alongside the real experiences ... of creating a more holistic and always on approach to marketing. Advertising, CRM, digital, insight ...
in driving effectivieness, Engaging Stakeholders, TV Digital working together, 21st Century Measurement ...
I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although ... . This seems obvious, but it s still a relatively unusual theme in the old media/digital media conversation ...
s embracing of the digital age and removal of the "gr" from their "grad scheme"). We also seem ...
double-digit slide since Brien took over. Blame recession-driven fee reductions and the loss of business ...