Search results for "Digital

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Helen Edwards: wisdom of the dead versus the living

28 Feb 2013 | by Helen Edwards

advantage of studying late masters: since most of their thinking predates recent trends and digital ... . Ironically, some of the best insights even into social connectivity predate the digital age ...

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

of the early days of digital: a real 'I'm not sure why I need it or what to do with it, but I want it and I ...

Helen Edwards: The written word is dead, long live the written word

30 Jan 2013 | by Helen Edwards

of words in the digital environment. From search to tweet, we are hooked in by phrases, winked ...

The marketing of Obama and Romney: it's the data, stupid

31 Oct 2012 | by Noelle McElhatton

Obama's evolution of its 2008 digital marketing strategy has been impressive, as expected ...

Will Harris: Beware agencies pleading poverty

21 Sep 2012

Q: I've just had a meeting with procurement, who want me to reduce the fees I spend on my digital ... . Theirs is to spend less money. Sometimes both aims can be achieved, but not always. Digital wannabes The head of procurement is never going to get fired for your agency failing to tag digital assets correctly ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Navigating the tyranny of email

28 Mar 2012 | by Nicola Clark

scarce commodity in the digital age. It's time brands rethink how they communicate with consumers ...

Helen Edwards: Agencies and accusations of plagiarism

15 Feb 2012 | by Helen Edwards

life, digital connectivity has not created a behaviour, but has served as an accelerator. Today ...

Can marketing restore English rugby's battered reputation? The Marketing Society Forum

25 Jan 2012

, including digital and social platforms. The tone of the RFU's engagement with fans must be carefully judged ...

Andrew Walmsley on Digital: Changing the agency game

23 Nov 2011 | by Andrew Walmsley

of their digital activity that enables them to change their business model in several important ways. It allows ... the change? - Andrew Walmsley is a digital pluralist 30 SECONDS ON ... SPECIFIC MEDIA - Specific ...

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