Creatives can still win war with number-crunchers
16 May 2013 | by Ian Darby
. But are the systems people and the technocrats really taking over? Accenture s recent capture of a global BMW digital ...
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Combining ads, digital and PR is what brands demand
16 May 2013 | by Danny Rogers
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...
A view from the top
16 May 2013 | by Miles Young
like behind our office, with Thomas Gensemer of Blue State Digital. The T-shirts encourage reflection ...
A view from the top
09 May 2013 | by Laura Desmond
and everyone provides updates. This month, we focused on our digital strategy and had a deep dive with the leaders of Convonix, the digital consulting agency in India that we acquired earlier this year ... s comScore Media Metrix along with my global heads of research and digital. This brings behavioural data ...
Wanted: hungry start-ups prepared to take a bullet
09 May 2013 | by Danny Rogers
grown, independently owned agencies creative, media or digital of any size. Yes, Mother is still a class act and Work Club buoyant in the digital space, but Bartle Bogle Hegarty, CHI Partners, AKQA ...
A billion-dollar mistake is just around the corner for electronic adland
09 May 2013 | by Russell Davies
is a creative director at Government Digital Service @undermanager ...
A warning for those plotting a digital shopping spree
02 May 2013 | by Ian Darby
to acquire the digital agency Outside Line. A deal that perhaps enabled Saatchis European supremo, Robert ...
The ad industry could do with a few more grey hairs
11 Apr 2013 | by Ian Darby
themselves to adapt. Not before time, according to Collister: "Within some digital agencies, people tend ...
The modern digital shop faces an existential crisis
28 Mar 2013 | by Danny Rogers
The term "digital" worries me. This is not because I'm a luddite (indeed, I still bear the scars...great at digital" or "We re investing heavily in digital". This attitude is so prevalent (thank God ... of brilliant digital start-ups, many of which AKQA, Razorfish, Agency.com have since been bought by major groups. You need to be a specalist at having ideas for the digital world, at building them ...
A view from the top
28 Mar 2013 | by Bob Lord
also had a great conversation with Bob Kupbens, the vice-president of marketing and digital commerce ... of running two of the world s leading digital agencies before hosting a client dinner. Friday: I woke up ...
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