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In an age when technology is the principal driver of creativity, and when all types of commercial communications are converging and personalising, much of the marketing lexicon is falling out of favour. As examined here recently, even "digital" is becoming meaningless at a time when there s actually little left ...
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...
. But are the systems people and the technocrats really taking over? Accenture s recent capture of a global BMW digital ...
like behind our office, with Thomas Gensemer of Blue State Digital. The T-shirts encourage reflection ...
grown, independently owned agencies creative, media or digital of any size. Yes, Mother is still a class act and Work Club buoyant in the digital space, but Bartle Bogle Hegarty, CHI Partners, AKQA ...
is a creative director at Government Digital Service @undermanager ...
to acquire the digital agency Outside Line. A deal that perhaps enabled Saatchis European supremo, Robert ...
themselves to adapt. Not before time, according to Collister: "Within some digital agencies, people tend ...
also had a great conversation with Bob Kupbens, the vice-president of marketing and digital commerce ... of running two of the world s leading digital agencies before hosting a client dinner. Friday: I woke up ...
revenue growth in 2012 had come from CRM and digital, not advertising; and Campaign s Top 100 agencies ... . But if it is to regain past glories, it must form part of a digitally optimised approach But we would be unwise ... to form part of a digitally optimised approach and must be based on strong, consistent and truthful brand ...
