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A view from the bottom

participants 36 of the brightest young minds from the industry s best digital, creative and media agencies ... of week one. Tuesday brought some digital respite, as Neil Perkin came to talk to us about an "anthropological view of digital". Since I haven t completely abandoned my job at LBi, I was glad that some of Neil ...

A view from the top

digital and social media have empowered people to hold leaders and businesses accountable. HMV s Twitter ...

Think BR: Exploring effectiveness

in driving effectivieness, Engaging Stakeholders, TV Digital working together, 21st Century Measurement ...

Maybe technology can solve adland's financial problems

I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although ... . This seems obvious, but it s still a relatively unusual theme in the old media/digital media conversation ...

If industry can avert a talent crisis, we know who to thank

s embracing of the digital age and removal of the "gr" from their "grad scheme"). We also seem ...

Ben Wood: The geek will inherit the earth, but only if they're creative too

digital channels and focused on the delivery of an action, most often a sale, but also test drives, sign ... results that these services deliver. Performance marketing sells. Given the nature of digital channels ... by digital channels means that this content needs to be delivered in myriad forms to ensure maximum relevance ...

Jeremy Lee: New generation has consigned media as we know it to history

Watkins seems to have the right balance of digital skills for a modern media agency and will no doubt be a useful addition to the team assembled by the likeable and clever Alex Altman. It shows how much the media industry has changed - largely for the better - in recent years that talent that is a ...

Think BR: Leadership in times of change

Leadership is never easy. In times of acute change the mix of skills needed becomes even more elusive. This is one of those times. Thanks to the digital revolution we are all in a world of unprecedented connectivity, transparency and democracy of opportunity. We know more, we find out more, we ...

Jeremy Lee: Put the violins away, the media industry has done pretty well

in embracing rather than ignoring digital, while the dirty laundry exercise of the Leveson inquiry (a ...

Jeremy Lee: Outdoor has been caught out yet again and it's getting tiring

, there is much to be proud of, particularly as we enter the key Christmas retail period. With digital outdoor now ...

 

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