A view from the top
28 Feb 2013 | by David Jones
digital and social media have empowered people to hold leaders and businesses accountable. HMV s Twitter ...
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participants 36 of the brightest young minds from the industry s best digital, creative and media agencies ... of week one. Tuesday brought some digital respite, as Neil Perkin came to talk to us about an "anthropological view of digital". Since I haven t completely abandoned my job at LBi, I was glad that some of Neil ...
digital and social media have empowered people to hold leaders and businesses accountable. HMV s Twitter ...
in driving effectivieness, Engaging Stakeholders, TV Digital working together, 21st Century Measurement ...
I write a lot about journalism here, which isn t really part of my brief. Reading a fascinating new report on the Tow Center for Digital Journalism website, I realised why. It s because although ... . This seems obvious, but it s still a relatively unusual theme in the old media/digital media conversation ...
s embracing of the digital age and removal of the "gr" from their "grad scheme"). We also seem ...
digital channels and focused on the delivery of an action, most often a sale, but also test drives, sign ... results that these services deliver. Performance marketing sells. Given the nature of digital channels ... by digital channels means that this content needs to be delivered in myriad forms to ensure maximum relevance ...
Watkins seems to have the right balance of digital skills for a modern media agency and will no doubt be a useful addition to the team assembled by the likeable and clever Alex Altman. It shows how much the media industry has changed - largely for the better - in recent years that talent that is a ...
Leadership is never easy. In times of acute change the mix of skills needed becomes even more elusive. This is one of those times. Thanks to the digital revolution we are all in a world of unprecedented connectivity, transparency and democracy of opportunity. We know more, we find out more, we ...
in embracing rather than ignoring digital, while the dirty laundry exercise of the Leveson inquiry (a ...
, there is much to be proud of, particularly as we enter the key Christmas retail period. With digital outdoor now ...