to avoid digital indigestion, writes Robert Goldsmith, managing partner, Spinnaker....that food and drink digital marketing is coming of age. Engagement through strong and relevant content, delivering consumer action through timely digital comms, and driving direct sales through technology were ... and digital was evidenced in Nielsen s recent piece of research How digital influences how we shop around ...
Rivalry with Coke has taken a back seat as PepsiCo focuses on the next big thing in digital...and Coca-Cola. It might come as a surprise, therefore, that Bonin Bough, global director of digital ... what that future will bring to consumers in the fast-moving digital sphere. This month, it has ... technology social media and community-based marketing, mobile marketing, location-based technology, digital ...
The coffee chain is using its new Digital Network to differentiate itself from otherwise similar...2 where vouchers would be sent to the phones of passers-by. The Starbucks Digital Network (SDN ... Walmsley is a digital pluralist 30 SECONDS ON ... STARBUCKS' ENTERTAINMENT SIDELINES - Starbucks ...
frequency of communication. Digital has also brought greater interaction and instant gratification - both ... has become more. Digital has enabled such schemes to have a deeper, richer engagement with consumers, but only where the consumer desires it. So, for some loyalty schemes, digital has sounded the death ...
, it's about being strategic. Brands need to be close enough to the digital channels to figure out ... channels to listen intently, build customer insights and, from that, refine their digital implementations ... plays an active role in helping to steer appropriate messages about food and health. Digital ...
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