TouchPoints2's value is all about understanding the consumer
29 Jul 2008 | by Tess Alps
daily media totals. It seems to be the digital display screen that makes you ripe for inclusion; maybe ...
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, in the rush to go digital....their content and skills in digital form. But, this has become such an obsession that the print businesses (which fund digital adventurism) are being starved of attention and investment - worse, are having costs ...
daily media totals. It seems to be the digital display screen that makes you ripe for inclusion; maybe ...
The marketing of politicians and parties is changing, and the 2008 Democratic Party nomination battle in the US has shown how voters and politicians are using digital media to drive the political ... digital media, and a recent study has shown significant growth in its use by voters. According ...
and the latest digital and computer technology. Alongside banner advertising, Russell Signs can also produce 48 ... ). With 11 years' experience in digital print, it can print the brochures you need at the highest quality ...
against knives. Central to the strategy is digital content that can be shared and passed on from peer ...
With Dad willing to bet the farm to overpower BSB - their early satellite competitor - then give away free boxes to knock out OnDigital and ITV Digital, Sky were like rich kids playing poker. Confidently upping the stake until everyone else folds. And they are still at it. This month, Sky spent more ...
by inflation, while having to fight off attempts at "top-slicing" its licence fee to fund Channel 4, digital ...
, the temptation to "take private" grows. YES - Bruce Daisley, former digital sales director, Bauer Consumer ...
Last week's Bellwether report, the IPA's quarterly survey of marketing budgets, makes pretty depressing reading, with 'the rate of decline gathering to a pace not seen since budgets were hit in the immediate aftermath of the 9/11 terrorist attacks'.
, the cutting of the magazine and digital sales directors at Bauer (does Bauer Advertising exist any more