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LEADER: Has the time come to consolidate or die?

lucrative niches such as digital marketing, luxury goods or new types of entertainment; by expanding ...

Andrew Walmsley on digital: Digital sends 'campaigns' into retreat

. Digital is challenging this approach, and the first area in which this was felt was search. Volumes ... , only the operational constraints placed on marketing by traditional media. Digital is pushing ...

Editorial: The new balance of power

in the list, with the likes of PC World and Facebook reflecting consumers' fascination with all things digital ...

Helpline

the brand awareness and digital print facilities to enhance your presence. CLICK SMART Q: We have ...

Step out of your ivory towers and measure your impact

, mobile or software - to justify their budgets. This is even more important for tech and digital PR. If we ...

Is poor creative hindering commercial radio's appeal?

, chairman, 4Digital Group The most important factor for the growth and appeal of radio is fresh, creative ...

Media is paying too high a price for cheap advertising

that Armstrong could raise was that he would like to see his roster of agencies - creative, media and digital ...

Andrew Walmsley on digital: The credit crunch won't pain online

digital too? Back in 2001, many internet businesses were in the pre-profit stages of development ... and attitudes mean digital is unlikely to share the pain of the coming months. - Andrew Walmsley is co ...

Marketer's diary

24 May Eurovision Song Contest - Grand Final, Belgrade, Serbia. 25 May Cannes International Film Festival - Palme d'Or award. 27-29 May D: All Things Digital Conference, Carlsbad, California. 27 ... Congress, Goteborg, Sweden. 4 Jun Broadcast Digital Channel Awards, Grosvenor House, Park Lane, London W1 ...

Careers: What's it really like inside - Toyota

and digital. - Toyota and Lexus have a UK market share of 5.4%. - Miguel Fonseca is UK managing director ...

 

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