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Mark Ritson on Branding: Premier gets out of a jam

, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...

Brand Health Check: Nestle Heaven

go much further in digital. Chocolate mania is one of the few things women share. Imagine the awesome power a brand could yield using digital communities to harness our collective lust. ...

Opinion: The Marketing Society Forum - Does bringing back Wispa show a lack of original thinking in NPD?

happened just before the brief went out to the digital agency for a viral campaign to generate such a ... is just one sign of a new era in marketing: the digital revolution, where access to people's opinions has ...

Editorial: Invest in brand ambassadors

. Since then, Five has been left way behind, and its attempt to break into the digital market ...

Editorial: Keeping up appearances

, they are less likely to care about a price rise, even if, as in the case of McCain, it is a double-digit one ...

 

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