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Brand Health Check: Nestle Heaven

25 Nov 2008 | by Joe Thomas

go much further in digital. Chocolate mania is one of the few things women share. Imagine the awesome power a brand could yield using digital communities to harness our collective lust. ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

included weekends away, bikes for all the family, board games and digital cameras. Covering all levels ...

Editorial: The ad is just the start

15 Apr 2008 | by Lucy Barrett, Editor

This week we report on the latest execution in Dove's 'Campaign for Real Beauty': a dedicated digital channel. It will have editorial content and is designed to attract debate and feedback. When the Real Beauty campaign was launched in 2004, it was not immediately obvious where the brand's owner ...

IAA viewpoint: the death of integrated branding

28 Mar 2008 | by Rod Banner

increasingly vigilant and discerning. As digital social networks become mainstream, corporate transparency ...

 

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