Search results for "Digital

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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

digital specialists are increasingly losing their biggest clients to traditional agency networks ...

Opinion: Use words wisely to win clicks and influence people

26 Nov 2008 | by Tom Griffiths

, Barack Obama's responses are kept to two minutes, but he has a "digital echo" that immediately posts ... , digital direct agency, Cheeze. ...

Opinion: How to tap into the power of instant messenger

17 Nov 2008 | by Ashley Spooner

recommendation. Ashley Spooner is group account director, web 2.0 at digital direct agency, Cheeze ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

included weekends away, bikes for all the family, board games and digital cameras. Covering all levels ...

Opinion: Privacy - self regulation or imposed legislation?

23 Oct 2008 | by Nick Fuller

and addresses, our new integrated marketing environment is now producing issues for digital marketers that off ...

Opinion: Making buzz marketing work for your brand

14 Oct 2008 | by Simon Quance

narrative through WOM engagement. Simon Quance is head of digital PR and engagement at Hyperlaunch. ...

Opinion: Tight budgets must equal tighter brand/client relationships

01 Oct 2008 | by Angus Crowther

There has been a huge amount of discussion on the rise of digital in the direct marketing industry...on investment. This has lead to more companies leaning towards increased use of digital marketing, a seemingly ... agencies for a solution but rather established CRM agencies with a combined digital, direct and data ... of digital and direct. Simply investing in the cheapest, fastest option does not result in intelligent ...

Opinion: How to use blogs to plan campaigns

01 Oct 2008 | by Nima Yassini

, but an active element in its development. Nima Yassini is head of digital at RMG Connect ...

Opinion: Refining digital strategy - getting more 'bang for your buck'

30 Sep 2008 | by Ben Langdon

growth demonstrated by digital, writes Ben Langdon....game with their investment in digital marketing. To be truly accountable while delivering value on investment, digital channels and, fundamentally, the way they are used, must be elevated from the low cost ... served as a positive -- by shocking many brands into the realisation that the continued misuse of digital ...

Opinion: WPP's new digital production model is concerning

19 Sep 2008 | by Matthew O'Riordan

The recent news about WPP setting up an operation to distribute digital production work across...As reported by Brand Republic, the new operation, Deliver, is intended to exploit the scale of the group's digital production facilities and means WPP agencies such as Agenda in China, Aqua in South ... 'Riordan is managing director of Lemon Digital Production, a UK agency- to-agency digital production outsourcing house. ...

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