Search results for "Digital

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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

digital specialists are increasingly losing their biggest clients to traditional agency networks ...

Opinion: Use words wisely to win clicks and influence people

26 Nov 2008 | by Tom Griffiths

, Barack Obama's responses are kept to two minutes, but he has a "digital echo" that immediately posts ... , digital direct agency, Cheeze. ...

Opinion: How to tap into the power of instant messenger

17 Nov 2008 | by Ashley Spooner

recommendation. Ashley Spooner is group account director, web 2.0 at digital direct agency, Cheeze ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

included weekends away, bikes for all the family, board games and digital cameras. Covering all levels ...

Opinion: Privacy - self regulation or imposed legislation?

23 Oct 2008 | by Nick Fuller

and addresses, our new integrated marketing environment is now producing issues for digital marketers that off ...

Opinion: Making buzz marketing work for your brand

14 Oct 2008 | by Simon Quance

narrative through WOM engagement. Simon Quance is head of digital PR and engagement at Hyperlaunch. ...

Opinion: Tight budgets must equal tighter brand/client relationships

01 Oct 2008 | by Angus Crowther

There has been a huge amount of discussion on the rise of digital in the direct marketing industry...on investment. This has lead to more companies leaning towards increased use of digital marketing, a seemingly ... agencies for a solution but rather established CRM agencies with a combined digital, direct and data ... of digital and direct. Simply investing in the cheapest, fastest option does not result in intelligent ...

Andrew Walmsley on Digital: The truth about integration

23 Sep 2008

It takes more than just adding SEO to a traditional agency's offering to give it 'digital expertise'....in digital media, where the agency networks tell us they are raising their game, 'putting digital ... to digital advertising, and stress the convenience of one call for busy marketers. To be effective ... between the different digital channels and the influence of offline, and driving investment based on real ...

Opinion: Credit crunch - an opportunity for direct marketers

11 Sep 2008 | by Sam Jordan

on the discipline is falling. This is of course driven by the rise of digital, and the idea that it is a more cost ... digital marketer? Will this offer a better a chance of survival? The simple answer is no. Just like ... still often make up a hefty chunk of digital budgets. It is digital direct communications that will see ...

Opinion: Getting the message through - how to improve customer communications

08 Sep 2008 | by Chris Cullen

now walk into a high street store to sample the latest LCD TV, digital camera or i-phone before ...

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