18 Nov 2010
| by James Warren, Weber Shandwick
Organisations should put PR at the heart of marketing and digital at the heart of PR....expecting their ad agency to lead their multi-disciplinary campaigns. The truth is that digital's role ...
repetition of a creative piece of content to get its message across. But in this digital age, clients have ...
, and syndicating the advocacy in real-time. Using a carefully crafted combination of direct social (digital ...
18 Nov 2010
| by Matt Bright, Open Road
Corporate comms teams must start taking social media more seriously and up their digital game....businesses - even some governments - have upped their game and many can now show real digital expertise ...
teams need to start taking social media more seriously and up their digital game. The first step is to understand why corporate comms is so often behind the curve on digital and social media, particularly when ...
18 Nov 2010
| by Mo Elnadi, The Reptile Group
the beginning of a new consumer-centric digital era that traditional push marketing is limited in dealing ...
to evolve and meet their clients' needs in an ever-changing digital landscape. We are witnessing true ...
-conscious times, more consumers are staying at home, socialising on a budget. Digital channels fulfil their basic ...
18 Nov 2010
| by Anthony Silverman, Maitland
towards digital keeps them awake at night. They have lost the certainty of knowing who the journalists ...
aside.
Digital media are inarguably important for corporate comms, if for no other reason than ...
's head in the sand as a digital strategy. Some console themselves that it's just the same old journalists ...
18 Nov 2010
| by Michael Darragh, Ogilvy
to get involved with a company's digital strategy?
Get colleagues involved through in-house groups ...
.
Michael Darragh is head of 360 degree digital influence at Ogilvy London ...
18 Nov 2010
| by Russell Goldsmith, markettiers4DC Group
' and 96 comments.
Russell Goldsmith is digital and social media director at markettiers4dc Group ...
18 Nov 2010
| by Mark Pinsent, Shine Communications
all departments to get involved with a company's digital strategy?
Clear support and involvement ...
overshares information, companies need to protect themselves and their employees.'
Lansons head of digital ...
As both Rob Brown, MD of Staniforth and author of Public Relations and the Social Web, and Lansons' Sanders point out, social media guidelines should be rooted in common sense.
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