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Mobile marketing: A mobile response

31 Mar 2005 | by Greg Brooks

of digital marketing at Levi's Europe, says the purpose of the activity was primarily to extend the reach ... . This is significant because it renders any TV ad interactive, not just those that are broadcast in homes with digital ...

Bill Gates wants your business

28 Jan 2005

explains to James Hamilton his dream for a digital future and what adland can do for him...." - in 1989; a time when his ideas and infectious enthusiasm for the possibilities of the digital world were spilling over, soon to become reality. His dream then, he says, was broad: "That the digital world would ... will be delivered in pure digital form, so we're trying to help customers move into that digital world," Gates says ...

 

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