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Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

," says Jerome Courtial, head of strategy at digital agency We Are Social. In the marketing industry ... , they are embracing the power of the algorithm. James Kirkham, co-founder of digital strategy agency Holler London ... -and-blood marketers? There is evidence that so-called "digital first" businesses have already outsourced traditional ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

pay online, while a publisher was adamant that his magazine would never go digital. Social media ...

The five rules of social media management

08 Mar 2013 | by David Benady

, director of digital strategies at technology PR agency EML Wildfire and chairman of the Public Relations Consultants Association's digital group, says no department should think that it 'owns' social media ... . When it comes to budgets, Dell typically devotes between 5% and 9% of its total digital marketing spend ...

Campaign case study: Brandon generates interest in Explorer 9

08 Mar 2013 | by Francesca Rice

, social and digital marketing, Brands2Life Browsers are tough things to promote they are inherently ... digital production is dependent on partners other than PR, can be complex, but the team produced ...

Catherine Ogilvie - The sound of Tinseltown

22 Feb 2013 | by Mark Banham

touch of Hollywood, as we pass the in-house digital cinema and listen to Dolby sound effects played ... and comms industry. Of her time at Napster, she says: 'That really switched me on to the power of digital ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford....officer at digital marketing agency Dare. He cites the Houses of Parliament, designed through a public ... for Sainsbury's, according to Joel Dawson, its head of digital marketing and content. 'It is a mindset ... 's no doubt that digital is important, it's equally important we talk face to face. In my view, nothing beats ...

Marketers stuck in job stasis must refocus to meet the digital challenge

17 Jan 2013 | by David Benady

In this economic climate, expanding their digital skills, rather than jumping to a new position ... specialist digital role to enhance their skills, then taking this knowledge back into their existing ... , recently appointed one of its brand managers to a digital job after struggling to find a suitable ...

The Year Ahead For...Technology

10 Jan 2013

re less familiar with the last two, they are two sides of the same digital coin in this context ... Wolf six years ago, it s about self-tracking your performance often via wearable, digital tool ... worth considering now: 1. If your physical product had a digital layer, what would it be? 2. What ...

13 bad marketing habits to ditch in 2013

08 Jan 2013 | by Nicola Kemp

, it is that the desire to protect or adapt an existing business model rather than embrace the digital ecosystem is quite ... their heels when it comes to adapting to the proliferation of digital. In Velocity: The Seven New Laws for a World Gone Digital, Ajaz Ahmed writes that one of the reasons why established organisations ...

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

However, Angus Wood, director of paid-social at digital agency iProspect, suggests this is not a game ... of which goes to Google search, according to Wood. Toby Gunton, chief digital officer at WCRS, points ...

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