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Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

," says Jerome Courtial, head of strategy at digital agency We Are Social. In the marketing industry ... , they are embracing the power of the algorithm. James Kirkham, co-founder of digital strategy agency Holler London ... -and-blood marketers? There is evidence that so-called "digital first" businesses have already outsourced traditional ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

pay online, while a publisher was adamant that his magazine would never go digital. Social media ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

and digital means that hierarchies no longer trump good ideas, writes Suzy Bashford....officer at digital marketing agency Dare. He cites the Houses of Parliament, designed through a public ... for Sainsbury's, according to Joel Dawson, its head of digital marketing and content. 'It is a mindset ... 's no doubt that digital is important, it's equally important we talk face to face. In my view, nothing beats ...

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

However, Angus Wood, director of paid-social at digital agency iProspect, suggests this is not a game ... of which goes to Google search, according to Wood. Toby Gunton, chief digital officer at WCRS, points ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

is the latest buzzword making the rounds of digital marketers. It refers to the bringing together of social ... check-ins will revolve around social networks, but they are complementary.' After years of digital ... digital lead at agency Draftfcb, says there is one more crucial piece of the jigsaw. 'As well as thinking ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

. The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... , Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... and for the growth of our digital Britain, everyone has to take part to make a difference,' she says. One ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

There was a time, pre-digital and the modern web, when media planning and buying was ... that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ... are they developing their products? We asked Julian Ireland, head of strategy and digital planning at media agency the ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

tumultuous 32 months in charge, acquisition speculation and heightened competition have kept the digital ... . 'We can't be just a tech or a media company - we must be both,' he says. 'We are the premier digital ... huge traction with its similar Newsstand product, which is being held up as a success story for digital ...

Getting to grips with the second screen

02 Dec 2011 | by Nicola Clark

SCREEN Expert guidance from Leroyson Figueira, digital creative director, Haygarth - Before ... like sharing experiences with other people). 15% of TV viewing in homes with a digital TV ...

Marketers and the social divide

15 Jul 2011 | by Adam Woods

? Ross Taylor, chief digital officer at integrated communications agency TMW, thinks not. 'Any ... of social media than contributing to it.' There is no doubt that, until recently, only the most digitally ... James Kirkham, co-owner and managing director of digital strategy agency Holler. 'Same with Facebook ...

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