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Media: Johnston axes staff to focus on digital

27 Apr 2012 | by Helen Lawson

of an emphasis on digital output. This is part of a shake-up at Johnston by new chief executive Ashley Highfield ...

Media: The Week in Media

27 Apr 2012

encompassing digital, print, TV and radio. Douglas told MediaGuardian that the paper would rival Rupert Murdoch

Maureen Corish: Stepping away from convention

26 Apr 2012 | by David Benady

into the digital era, finds David Benady....the publishing world into a harsher digital era. As paper-based publishing is transformed by e-readers, online ... street under pressure, it's important we speak to readers directly, and digital is opening that up for us ... House's owner), examining the way digital is changing businesses. 'I like roles that marry creativity ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

My Secret Work Weapon: I have found the key to youth ... through my iPhone

25 Apr 2012 | by Jo Bacon, Vice-president marketing, creative and publicity, MTV Network

. Digital is a vital platform for us and being connected is critical so I can see what our consumers

The Marketing Society Marketer of the Year 2012

24 Apr 2012 | by Nicola Clark

individual brands to categories. A focus on digital, including a high-profile partnership with Facebook, has ...

Public Sector: The Public Sector Week

20 Apr 2012

,000. Staffordshire & West Midlands Probation Trust has appointed Birmingham digital agency Traffic to create a public ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... made the running, though, is digital. Free wi-fi is in all branches, and in partnership with Apple ...

The myth of the ageless society

19 Apr 2012 | by David Benady

difference is in their use of technology. Older groups are just as savvy with digital media, but not driven ...

Digital: Nativity theme boosts room rental site

19 Apr 2012

Diffusion was hired to run a Christmas campaign to drive more guests and hosts to new home rental website wimdu.co.uk. The site allows people to rent their spare rooms to holidaymakers.

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