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left in pay TV. Now is the time they have to make this work.' BT: FROM TRIPLE PLAY TO THE DIGITAL ...
that the government's overhaul will lead to a reshaping of marketing departments. Digital media will become ... digital campaigns and social media as a way to brand-build and create community initiatives." Despite ...
their digital experience.
The Yell Group's rebranded digital business remains mired in debt, writes Kim Benjamin....In July, Yell Group, the owner of Yellow Pages directories, rebranded the digital side of its ... it needed a dynamic identity to signal its repositioning as a digital business of the future, with a ... Pages. There's a risk that the rebrand, even if only for the digital proposition, will take significant ...
' design as one-size-fits-all solutions to their digital problems...., such as the iPhone, in mind. Jon Williams (right), chief digital officer at Grey EMEA, a division of the global ... digital content strategy With 11.5% of visits to Autotrader's site made via mobile, and with mobile searches for vehicles continuing to grow, digital content is at the heart of the car-seller's strategy ...
. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... , UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... workforce as teams struggle to cope with digital changes,' he adds. 'They can outsource digital to an agency ...
and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... member services concept through brand partnerships. TOBY GUNTON - Chief digital officer, WCRS (which ...
to be seen as simply a utility company. We are moving away from mobile services and into digital ... affairs agency for its new global business Telefonica Digital . Another recent change to the firm ...
may be used by the digital department, the customer service section or marketing, so businesses need a ...
Campaign: O2 Santa - Creating the Digital Grotto Client: O2 PR team: Hope Glory Timescale: 12-16 December 2011 Budget: 24,000 OBJECTIVES - To get people talking about ... An O2 'Digital Grotto' was set up, so Twitter users could use Santa to pass on their festive greeting ...
