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Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

of these deals through digital and experiential activity. Outdoor film screenings in partnership with brands ... and clips across digital channels, free from the burden of overprotective film studios. Not every brand ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Employee engagement

13 Jun 2012

employees, a four-week digital display campaign, and the redesign of the McDonald's 'people' website ...

Starbucks marketer Ian Cranna on changes at the coffee chain

19 Apr 2012 | by Gemma Charles

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... made the running, though, is digital. Free wi-fi is in all branches, and in partnership with Apple ...

 

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