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Campaign Media Awards 2012 - Best Total Communications Programme: Ikea

22 Nov 2012

To meet the challenge of making Ikea synonymous with the bedroom, and so drive double-digit growth...digital manifestation of the clock with bedtime content; a Happy To Bed mobile app took the campaign ...

Campaign Media Awards 2012 - Campaign of the year: Ikea

22 Nov 2012

Vizeum's brief was to make the Ikea brand synonymous with bedroom furniture and drive double-digit

Campaign Media Awards 2012 - Best Public Sector & Charities Campaign: British Heart Foundation

22 Nov 2012

Google s BrainJuicer research shows that where both emotional messages ("people will die") and rational messages ("this is how to save someone") are required, digital content is more effective when focused on the rational. A long-form instructional film was posted on YouTube featuring Vinnie Jones ...

Campaign Media Awards 2012 - Outdoor Sales Team of the Year: CBS Outdoor UK

22 Nov 2012

Challenge, a competition that celebrated the impact of bus advertising, a new digital showcase, new creative ...

Campaign Media Awards 2012 - Cross-Media Sales Team of the Year: Global Radio

22 Nov 2012

The company created 386 cross-media partnerships for clients including big TV spenders such as Procter Gamble and Nike. With eight million downloaded apps and counting, Global now generates 20 per cent of its digital revenues through mobile. Highlights included a partnership with Microsoft ...

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

22 Nov 2012

digital screens at the shopping centre and shared via social networks. A MakeItCount sports day ...

Things we like

22 Nov 2012

Tomorrow s World presenter, that hopes to encourage more women to consider a career in digital, interactive ...

Double standards - How to engage people in the connected space

22 Nov 2012

of digital media has had a profound effect on the efficiency of direct response campaigns. Marketers are now ... . Respect these differences for happy consumers and advertising that makes a difference. CARL READ DIGITAL ...

How to sell a PR agency

22 Nov 2012 | by Kate Magee

areas will buck this trend. Popular areas include digital/social media offerings, with their growing ... . Fallon says digital skills are something the College Group is looking for, but adds: 'This is not just ... central understanding of how digital and social media work and how you can create a community online ...

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'

21 Nov 2012 | by Alex Brownsell

experience: exploitative 'legal loan shark', or innovative digital finance brand? The cheery blue skies ... recruitment of Jonathan Luff, a digital strategy adviser to Prime Minister David Cameron, as head of its ... of digital start-up so popular with the UK's political leaders, positioning it as 'technology company first ...

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