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PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

pay online, while a publisher was adamant that his magazine would never go digital. Social media ...

Apple's lead comes under threat

23 Nov 2012 | by Kim Benjamin

at LG Electronics, and Ramzi Yakob, strategist at digital strategy agency TH_NK, which works with brands ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

is the latest buzzword making the rounds of digital marketers. It refers to the bringing together of social ... check-ins will revolve around social networks, but they are complementary.' After years of digital ... digital lead at agency Draftfcb, says there is one more crucial piece of the jigsaw. 'As well as thinking ...

Microsoft struggles to keep pace with Apple and Google

18 Oct 2012 | by Sarah Shearman

future business growth? Marketing asked Ben Padley, global digital engagement director at Barclaycard ... chairman of agency Dare. DIAGNOSIS - Brand Health Check BEN PADLEY, GLOBAL DIGITAL ENGAGEMENT DIRECTOR, BARCLAYCARD (ex-global VP, head of digital marketing and CRM at Sony Ericsson ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... , UK managing director of recruitment agency Aquent, many businesses are feeling their way in digital ... workforce as teams struggle to cope with digital changes,' he adds. 'They can outsource digital to an agency ...

Perveen Akhtar: Making a smart move

15 Mar 2012 | by Sara Luker

on your PC,' she says. 'It is the technology behind music, digital arts and the power behind everyday ...

Getting to grips with the second screen

02 Dec 2011 | by Nicola Clark

SCREEN Expert guidance from Leroyson Figueira, digital creative director, Haygarth - Before ... like sharing experiences with other people). 15% of TV viewing in homes with a digital TV ...

Digital Radio: On pause for digital switch

08 Jul 2011 | by Mark Sutherland

confusion as the government waits to make the digital switchover, writes Mark Sutherland....Digital radio presents a major opportunity to brands as smartphone penetration increases ... .5% of radio listening came via digital platforms, according to Rajar figures, the highest percentage to date. While the government will not finalise a date for a digital switchover until the medium accounts ...

Tapping into tablets

11 Aug 2010 | by Jennifer Whitehead

of buzz for Samsung. According to Jon Wade, director of digital strategy at direct marketing agency ...

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability...So, sexy digital is going all serious and proper. Once flirty and out there for anyone's taking, digital is going around telling everyone that, nowadays, it's more like data, don't you know. Digital ... lunch debate, data was talked up as the crucial turnkey with which digital can both augment its potency ...

 

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