16 May 2013
developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...
29 Apr 2013
Position: head of broadcast and digital advertising, Asda
Date of Birth: 05 ...
to dinner tables across the land. Since expanding her role to encompass digital, she has played a key role in growing the retailer s digital footprint.
Describe herself as: Passionate, creative, honest.
Q ...
14 Mar 2013
of every woman who walks through its doors or clicks on its digital sites. ...
the digital world has empowered the consumer on a mass scale.
However, it is not just in the external ...
stores had been too slow to adapt to the digital world.
But there were discrepancies in the figures ...
20 Feb 2013
| by Mark Banham
chain - e-commerce and digital media - informed the world of its move to intensive care.
HMV hijack ...
blamed HMV's demise on the chain's late adoption of digital and social media, something this particular ...
-channel and digital elements to a retail strategy, as part of an integrated campaign.'
Amanda Callaghan, public ...
20 Feb 2013
Describe yourself in three words.
Dedicated, outgoing... tall.
How would you define marketing?
It's fast-paced and dynamic; there are always new challenges and exciting projects to work on. In my time in the industry I have seen it change dramatically, especially with the surge in digital ...
10 Jan 2013
| by Matt Chapman
's marketing. Sainsbury's asked digital agency Dare to create a 'Christmas Days at Sainsbury's' site, featuring ...
festive campaign were closely aligned.
The Sainsbury's digital and content teams have been merged ...
massive trick'.
Head of online marketing Joel Dawson is leading the combined digital and content team ...
13 Dec 2012
| by Kate Magee
. This led to an early media focus on the role of digital publishing in the novels'
success and the effect ...
in the digital age, an age where social media are king.
The campaign showed how much social media ...
05 Dec 2012
In Velocity: The Seven New Laws for a World Gone Digital, Ajaz Ahmed writes: 'In an age where transparency ...