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Creative leaders: Michael Grade

06 Jun 2013

know how it s done. It s all very cleverly done but, in the end, you can do so much with digital ... to have survived. TV advertising has stayed strong despite more people migrating to digital formats. Why ...

How brands can embrace newsjacking, real-time and rapid response marketing

31 May 2013 | by Grant Hunter and Jon Burkhart

before. From a creative stand point we have an arsenal of digital tools that allow us to stay up all ...

How do we ensure big data becomes powerful data?

30 May 2013 | by Jane Frost

The digital age has given organisations access to more data and information than ever before

Will Yahoo! benefit from Tumblr deal?

30 May 2013

, for that matter) in the digital sector ever conform to the simple rules that apply to the rest of the economy ... is highly regarded as something of a digital shaman, not least in influential sectors of the financial ... , will it be an inspired acquisition? YES Deborah Harper, group digital director, ZenithOptimedia "The ...

Tom White

30 May 2013

Centre, allowing drinkers to interact with the brand s "good call" proposition in the digital space revealing an ability to work equally adeptly in the digital and analogue space. White also led the Telegraph s Olympic coverage with a live digital Underground takeover during London 2012. James Murphy ...

Abigail Tarrant

30 May 2013

and into print, digital and long-form projects. Since joining DLKW Lowe that same year, she says her creative ...

How the social newsroom is driving real-time marketing

30 May 2013 | by Nicola Kemp

be denied. However, the personal and professional pressures of this always-on, digital-driven economy ... . In the words of media theorist Douglas Rushkoff: "By dividing our attention between our digital extensions, we ... digital bombardment. Just as the consumer whose precious enjoyment of a live concert is usurped ...

Can Sky continue its reign as undisputed champ of UK sports broadcasting?

29 May 2013 | by John Reynolds

serious contender. "Sky has seen off ITV Digital, Setanta and ESPN, but this is the first time it has had ... and December, with a strong digital emphasis. The brand is encouraging ambassadors such as anchor presenter ...

Social Brands 100: how brands have become more adept at using social media

23 May 2013 | by Gordon MacMillan

digital relationships with our customers, and we have many brand advocates who we talk to every day ... to develop digital relationships with our customers, and we have many brand advocates who we talk to every ...

Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...

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