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developed Topshop s digital experience to embrace what he calls "social entertainment". Last summer ...
in the double digits. He won't be drawn on the specifics of the company's financial targets, but Riccardi has ... to digital. With his hybrid marketing and commercial role, ensuring the numbers stack up is as important ... projects. Naturally, more spend than ever is going into digital, and that involves more than 'just buying ...
of every woman who walks through its doors or clicks on its digital sites. ...
the digital world has empowered the consumer on a mass scale. However, it is not just in the external ...
sales. The fact that our latest campaign is 50%-60% digital is an indication of that. What ...
digital screens at the shopping centre and shared via social networks. A MakeItCount sports day ...
-journalists, who know how to write, or they are digital people who know how to code. But they don't understand ... . It is a path being trailblazed by Net-A-Porter. As Gonsalves says: 'In the digital world it's about ... from Burberry as chief marketing officer, he quickly made his mark by using his digital experience ...
, preferred digital to film cameras, began printing custom cards from the web, and stopped visiting a store ...
for its advertising output, using digital to foster a dialogue with customers, press ads in fashion titles ... embraced digital in an attempt to drive participation and now spends about 60% of its media budget on online, with this figure set to rise to 80% in the near future. Indeed, Pastore describes digital ...
'We have a new measurement for our email campaigns,' says Guillaume Brocart, digital marketing ... at digital agency TMW, 'but email is different to social media. It's a universal channel - it has the feel ... of the latest activity on these platforms. According to research carried out by digital marketing agency e ...
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