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PeerIndex's Azeem Azhar on how brands can harness the power of influence

pay online, while a publisher was adamant that his magazine would never go digital. Social media ...

The five rules of social media management

, director of digital strategies at technology PR agency EML Wildfire and chairman of the Public Relations Consultants Association's digital group, says no department should think that it 'owns' social media ... . When it comes to budgets, Dell typically devotes between 5% and 9% of its total digital marketing spend ...

Campaign case study: Brandon generates interest in Explorer 9

, social and digital marketing, Brands2Life Browsers are tough things to promote they are inherently ... digital production is dependent on partners other than PR, can be complex, but the team produced ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

in the digital space. That's where we want the brand to live,' he says. 'The majority of people will only fly ... Atlantic's presence through digital channels, in a way that fits with its glamorous brand image ...

Football is ready for the first openly gay player, says FA comms director Adrian Bevington

, but this is no doubt an important prerequisite. It is while enthusing about the FA's forward-looking digital plans ...

The FT: Times are a-changing

for what is now a digital-first publication, finds Mark Banham....'digital-first offering'. Indeed, last month he personally joined Twitter, after years of shunning the social medium. Gilpin-Jacobs explains the move to the digital-first model: 'Last year our digital subs ...

The rising power of images

of digital and social media. Mainstream media brands are looking for more visual ways of communicating ...

Am I being unreasonable?! Dealing with difficult customers in the digital age

Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.

Catherine Ogilvie - The sound of Tinseltown

touch of Hollywood, as we pass the in-house digital cinema and listen to Dolby sound effects played ... and comms industry. Of her time at Napster, she says: 'That really switched me on to the power of digital ...

Reputation Survey: Online stores blamed for high street slump

stores had been too slow to adapt to the digital world. But there were discrepancies in the figures ...

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