pay online, while a publisher was adamant that his magazine would never go digital. Social media ...
, director of digital strategies at technology PR agency EML Wildfire and chairman of the Public Relations Consultants Association's digital group, says no department should think that it 'owns' social media ...
.
When it comes to budgets, Dell typically devotes between 5% and 9% of its total digital marketing spend ...
08 Mar 2013
| by Francesca Rice
, social and digital marketing, Brands2Life Browsers are tough things to promote they are inherently ...
digital production is dependent on partners other than PR, can be complex, but the team produced ...
07 Mar 2013
| by Alex Brownsell
in the digital space. That's where we want the brand to live,' he says.
'The majority of people will only fly ...
Atlantic's presence through digital channels, in a way that fits with its glamorous brand image ...
, but this is no doubt an important prerequisite.
It is while enthusing about the FA's forward-looking digital plans ...
27 Feb 2013
| by Mark Banham
for what is now a digital-first publication, finds Mark Banham....'digital-first offering'. Indeed, last month he personally joined Twitter, after years of shunning the social medium.
Gilpin-Jacobs explains the move to the digital-first model: 'Last year our digital subs ...
of digital and social media.
Mainstream media brands are looking for more visual ways of communicating ...
Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.
22 Feb 2013
| by Mark Banham
touch of Hollywood, as we pass the in-house digital cinema and listen to Dolby sound effects played ...
and comms industry. Of her time at Napster, she says: 'That really switched me on to the power of digital ...
stores had been too slow to adapt to the digital world.
But there were discrepancies in the figures ...